![Planters Brings Back Mr. Peanut as Baby Nut in Super Bowl Ad](https://townsquare.media/site/442/files/2020/02/Baby-Nut.png?w=980&q=75)
Planters Brings Back Mr. Peanut as Baby Nut in Super Bowl Ad
Just days before the Super Bowl, Planters boldly killed off Mr. Peanut, the iconic top-hatted legume that has served as the company's mascot for over 100 years. But in a new Super Bowl ad, it appears that Mr. Peanut has been reincarnated as Baby Nut, a bug-eyed little rascal that... speaks dolphin? Check it out for yourself:
The 30-second commercial picks up at Mr. Peanut's funeral, which is attended by famed brand mascots Mr. Clean and the Kool-Aid Man. As a single tear falls from the Kool-Aid Man's eye, it lands on a mound of dirt that suddenly begins to sprout with life. Emerging from the fresh plant is Baby Nut, squealing with newborn innocence. It appears that Planters has taken a cue from Disney+ series The Mandalorian — Baby Nut shares much in common with The Child, endearingly known as "Baby Yoda". Seeing the success Star Wars had with creating an infant version of a beloved character, Planters wasted no time in conceiving their own little bundle of joy. The only difference is that Baby Nut actually is Mr. Peanut, just in a new body.
But besides all that, this ad campaign opens up a whole new can of nuts. How was Mr. Peanut's memory able to transfer to Baby Nut? Do all peanuts have some sort of shared consciousness? Do the Kool-Aid Man's tears hold magical, life-giving properties, similar to Rapunzel in Tangled? This whole thing is just a little nuts.
Gallery — The Best Animated TV Series in History:
More From Kool AM
![Baby Yoda Merch Has Arrived, And It’s Everything We Dreamed Of](http://townsquare.media/site/442/files/2020/02/Baby-Yoda.png?w=980&q=75)
![Build-A-Bear Is Making a Build-A-Baby Yoda](http://townsquare.media/site/442/files/2019/11/mandalorian1.jpg?w=980&q=75)
![The Wait is Over! Skowhegan Pastor Makes Super Bowl Prediction](http://townsquare.media/site/489/files/2019/01/WMTW-prediction.png?w=980&q=75)
![Maine Dog Will Star In This Year’s ‘Puppy Bowl’ On Sunday](http://townsquare.media/site/696/files/2019/01/GettyImages-503928206.jpg?w=980&q=75)
![Another Patriots Parody Song Is Delivered Just In Time For Sunday](http://townsquare.media/site/696/files/2019/01/GettyImages-1097214298.jpg?w=980&q=75)
![Hotel Security For The Patriots Is Serious Business This Year](http://townsquare.media/site/696/files/2019/01/GettyImages-451177406.jpg?w=980&q=75)
![10-Year-Old Claims Tom Brady Is a Cheater, Wins School Science Fair](http://townsquare.media/site/701/files/2019/01/Brady.jpg?w=980&q=75)
![Maroon 5 Confirmed To Headline Super Bowl Halftime Show 2019](http://townsquare.media/site/252/files/2015/10/maroon-5.jpg?w=980&q=75)
![Gronk Got Robbed!](http://townsquare.media/site/490/files/2016/12/patriots-gronkowski1.jpg?w=980&q=75)