March is Women's History Month and this company with a rugged looking dude on its packaging is getting in on it.

The paper towel maker will put a woman on its wrapping as part of a campaign dubbed #StrengthHasNoGender.

Brawny is also sharing stories of women who've accomplished great things and will donate $75,000 to help girls interested in STEM fields.

Word of Brawny's campaign has been met with loads of support, although some people are not on board since the company is owned by the Koch Industries, which have raised the ire of many.

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